Sustainability

At D initial studio, we believe that a modern company should not be driven solely by profit but also by social and ecological responsibility. We are therefore doing our utmost to develop a sustainable business model that allows us to give back and protect the community and natural world that enables us to create, now and for generations to come.

To minimize our environmental impact, reduce our carbon footprint and contribute to the fight against climate change, all our art prints are produced locally, only after an order is placed, facilitating a leaner, less wasteful manufacturing process. They are printed on premium resin-coated photographic paper manufactured through an elemental chlorine-free (ECF) process, which helps minimize the impact of paper production on the environment. Our frames are sustainably sourced using Forest Stewardship Council (FSC)-certified oak wood. Through stringent guidelines, the FSC promotes responsible forestry practices that help protect the people, animals and plants that depend on forests.

Our most meaningful initiative is the notable donation of 10% of all our profits to the Nature Conservancy of Canada. Renowned for its transparency and its role as Canada's leading national land, water and wildlife conservation organization, the non-profit helped protect 14 million hectares (over 35 million acres) of ecologically significant places across the country since its creation in 1962.

While our contribution is modest on the global scale, we hope to have a real impact by doing our part. Change must happen, and it must happen now.